Great-West Life Assurance Co

Updated 2026-07-24 · 1,697 reviewed · 415 listed · Scored from 24 Google reviews · How we rank ›

3.3(24) 41 low data composite score See reviews on Google ✓ Google-verified

Life Insurance

Service: Life Insurance
Reviews: 24

What recent reviews say

Great-West Life has a divided track record. When staff connect with customers, they offer helpful support, but many report hours on hold, unreturned calls, and frustration with claim decisions and policy application standards.

Based on limited recent reviews, so treat this as low-confidence.

Recent shift: No clear recent improvement; complaints about access and service span from six years ago to 11 months ago

Praised for

responsive staff
helpful assistance

Watch-outs

hard to reach
long wait times
poor accountability
claim denial

hard-to-reachlong-wait-timespoor-communicationhelpful-advice

Think twice if: callers who need timely support; company has a history of long hold times and unreturned messages

Strengths

helpful when reachable
quick responses sometimes

Worth knowing

Group benefits applications rejected based on height-to-weight ratio
one customer reported switching to Sunlife after 30 years due to accountability concerns over $100 charge

What reviews say by service

Life Insurance: claim and application decisions disputed; group coverage eligibility criteria viewed as restrictive

How it compares

Rated 3.3 against a 4.14 average across the 205 life insurance businesses listed here.
Has more Google reviews than 62% of the businesses in this directory.

How we scored this

Ranking Method

Star rating 13

Review volume 61

Review recency 59

Review sentiment 40

Profile completeness 50

Verification 0

Rating breakdown

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No rating yet✓ Google-verified

Review evidence is limited. My Free Life Insurance Quote lists term, permanent, critical illness, dental and health insurance, plus segregated funds, annuities, and disability coverage online. The business operates 7 days from North York and serves Toronto.

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Great-West Life Assurance Co

What recent reviews say

Strengths

Worth knowing

What reviews say by service

How it compares

How we scored this

Rating breakdown

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