Best auto insurance in London, Ontario
Looking for insurance beyond auto, or brokers who handle home, life, and business policies too? See our best insurance agency overall list. This page focuses specifically on businesses where auto insurance is the primary specialty.
Picks are ranked by score and relevance to auto insurance, so a lower overall score can rank higher here.
At a glance
| # | Business | Score | Rating | From | Best for |
|---|---|---|---|---|---|
| 1 | Lubrico Warranty | 89 | 4.7 (2124) | — | Vehicle warranty claims |
| 2 | BrokerLink | 84 | 4.6 (167) | — | Personalized quote renegotiation |
| 3 | Regal Insurance Brokers | 81 | 4.8 (100) | — | Long-term client relationships |
| 4 | Ontario West Insurance Brokers - A Division of Bill Blaney Insurance Brokers ltd. | 81 | 4.6 (125) | — | Switching from a costlier incumbent |
| 5 | Haas Insurance Group | 72 | 4.4 (54) | — | Clear claims communication |
| 6 | Preferred Insurance Group | 71 | 4.6 (77) | — | Quick policy switches |
| 7 | Allstate Insurance: London Agency | 67 | 3.9 (228) | — | In-person service if you land the right agent |
| 8 | McFarlan Rowlands Insurance Brokers | 64 | 4 (84) | — | Budget-conscious multi-line coverage |
| 9 | Aviva Canada | 53 | 2 (115) | — | Depreciating deductible discount seekers |
| 10 | Intact Insurance | 51 | 2.1 (134) | — | Last resort if already a policyholder |
Ranked picks
Lubrico Warranty
Why it ranks first
With 2,124 reviews and a 4.7 rating, Lubrico stands out for turning warranty claims into fast, painless transactions. Named staff like Jeff, Kevin, and Doug handle everything from roadside emergencies abroad to complex EV repairs, and cheques reportedly arrive in days rather than weeks.
Pros
- Claims paid within days, not weeks
- Named staff assist personally on each claim
- Roadside support extends worldwide
- Handles complex cases like Tesla repairs
Services: auto insurance
BrokerLink
Why it ranks second
Agents like Amrutha, Nitin, Omar, and Sharon get singled out for staying past closing time to renegotiate quotes and find cheaper coverage. The 4.6 rating across 167 reviews reflects consistent praise for patience and clear explanations, though it's a smaller sample than the top spot.
Pros
- Knowledgeable, patient agents
- Willing to go beyond standard hours
- Competitive rates through renegotiation
- Clear breakdowns of coverage options
Watch out: One reviewer flagged a gap between Google ratings and Trustpilot scores, worth a second look before committing.
Services: auto insurance, bilingual service, home insurance
Regal Insurance Brokers
Why it ranks third
Regal earns a 4.8 rating from 100 reviews, with brokers Peter Barnes and Jenna Cavell building trust over 10-15 year client relationships. Newer clients frequently report meaningful savings after switching, which points to genuinely competitive rate-shopping across carriers.
Pros
- Named brokers with long client tenure
- Auto, home, life, and critical illness under one roof
- Rate comparisons across multiple carriers
- Clear, patient policy explanations
Watch out: A handful of reviews mention slow response times or billing errors that took extended follow-up to fix.
Services: auto insurance, home insurance, business insurance, health benefits
Ontario West Insurance Brokers - A Division of Bill Blaney Insurance Brokers ltd.
Why it ranks fourth
Ontario West Insurance Brokers gets consistent credit for finding lower premiums than customers' previous insurers, with brokers Christine, Amanda, Tracy, and Jamie named repeatedly for careful, patient handling of both auto and home policies. The 4.6 rating from 125 reviews backs up the reputation for genuine care over routine box-checking.
Pros
- Brokers known to beat incumbent rates
- Patient, thorough answers to questions
- Handles complex policy transitions smoothly
- Staff remember clients by name and history
Watch out: Phone lines can be hard to reach, and some messages go unanswered.
Services: auto insurance, business insurance, health benefits, independent broker
Haas Insurance Group
Why it ranks fifth
Haas Insurance Group draws praise for brokers Tammy, Heather, and Jordan explaining coverage in plain terms and responding fast to claims questions. The 4.4 rating from 54 reviews is a smaller sample, so treat the pattern as encouraging rather than fully proven.
Pros
- Brokers explain policies clearly
- Fast responses to questions and claims
- Personalized service from named staff
- Multi-carrier options for comparison
Watch out: Some customers report high premiums and slower document processing.
Services: auto insurance, home insurance, life insurance, business insurance
Preferred Insurance Group
Why it ranks sixth
Preferred Insurance Group's named brokers, Narsim, Terri, Lois, Sarah, and Sean, are credited with smooth coverage moves and transparent pricing for most clients. At 77 reviews and a lower recency sub-score, this is a solid option but one to verify current responsiveness before signing on.
Pros
- Fast policy switches and renewals
- Transparent, patient brokers
- Claims support described as accessible
- Wide range of specialty coverage
Watch out: A vocal minority report unexplained rate hikes and trouble reaching support to fix errors.
Services: auto insurance, home insurance, life insurance, business insurance
Allstate Insurance: London Agency
Why it ranks seventh
Allstate's London agency has agents like Edgard, Ben, Rebecca, and Joshua who earn strong individual praise for patience and competitive rates, backed by the largest review volume on this list at 228. But the 3.9 rating reflects real inconsistency once you look past the standout names.
Pros
- Named agents known for patience and clarity
- Competitive premium rates when matched well
- In-person service in a mostly online market
- High review volume gives a clear pattern
Watch out: Staff turnover has left some customers with less experienced replacements and long wait times, including one alleging retroactive cancellation of coverage.
Services: auto insurance, home insurance
McFarlan Rowlands Insurance Brokers
Why it ranks eighth
McFarlan Rowlands covers auto, home, business, and farm insurance seven days a week, and staff like Katelynn H. are praised for patience and saving clients money on premiums. The 4.0 rating from 84 reviews points to a mixed track record on follow-through after the initial sale.
Pros
- Saves clients money on premiums
- Covers auto, home, business, and farm
- Open 7 days a week
- Strong service when the right broker is assigned
Watch out: Frequent agent turnover has left files in limbo, with slow email and voicemail responses reported.
Services: auto insurance, business insurance, independent broker, bilingual service
Aviva Canada
Why it ranks ninth
Aviva Canada offers a depreciating deductible feature and a wide policy menu spanning auto to ATV and RV coverage, with staff like Siamara, Shelley, and Gillian Dronyk singled out for fast, professional claim handling when engaged directly. The 2.0 rating from 115 reviews shows this is the exception rather than the rule.
Pros
- Depreciating deductible discount available
- Fast resolution when the right adjuster is assigned
- Wide coverage menu including ATV, boat, RV
- Some claims resolved within hours
Watch out: Widespread complaints of claim denials, hard-to-reach staff, and telematics app penalties that don't match reviewer expectations.
Services: auto insurance, home insurance, life insurance, business insurance
Intact Insurance
Why it ranks tenth
Intact Insurance shows occasional bright spots, like a stellar adjuster on a home claim, but the 2.1 rating across 134 reviews reflects a pattern of slow claims handling and denials that reviewers describe as aggressive. Include it here only because it remains a named auto insurance specialist in London, not because the review record recommends it.
Pros
- Fast handling reported on some claims
- Professional service in isolated positive cases
Watch out: Reviewers report frequent claim denials, damage misclassified as wear-and-tear, and long delays on payouts for total losses.
Services: auto insurance, home insurance, life insurance, business insurance