Toronto, Ontario Insurance Agency Guide
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Sun Life

Updated 2026-07-24 · 1,697 reviewed · 415 listed · Scored from 131 Google reviews · How we rank ›

3.1(131) 48 composite score See reviews on Google ✓ Google-verified
Auto InsuranceLife InsuranceBusiness & Commercial InsuranceHealth & Travel Insurance
Sun Life
Services
Auto Insurance, Life Insurance, Business & Commercial Insurance
Reviews
131

What recent reviews say

Claims get denied repeatedly, often requiring customers to call multiple times to get corrections made. Wait times are long, staff hard to reach, and bills pile up while Sun Life disputes or delays. Customers report being stuck paying for group plans they tried to cancel and finding coverage limits unexpectedly applied to family members.

Praised for
  • Large carrier
  • Some five-star ratings
Watch-outs
  • Frequent claim denials
  • Long wait times and hard to reach
  • Billing errors and overcharges
  • Slow claim processing
  • Poor policy clarity on coverage limits
claim-deniedhard-to-reachslow-claims-processhidden-feespoor-communicationlong-wait-times
Think twice if: Those needing reliable claims processing and accessible customer support should weigh alternatives carefully.

Strengths

  • Major carrier with broad coverage options
  • Established presence in Canadian market

Worth knowing

  • Overpayment errors requiring weeks of follow-up calls to stop cheques
  • Travel insurance partner Global Excel Management flagged as illegitimate by at least one reviewer
  • Exited Telus Health platform, creating online service disruptions
  • Employer group plans harder to cancel than individual policies
  • Family members sometimes locked out of claims despite spousal coverage

What reviews say by service

Health & Travel Insurance
Multiple denials, slow processing, family coverage barriers
Life Insurance
Difficult to opt out of employer group plans
Auto Insurance
No specific review evidence
Business & Commercial Insurance
No specific review evidence

How it compares

  • Rated 3.1 against a 4.08 average across the 263 auto insurance businesses listed here.
  • Has more Google reviews than 83% of the businesses in this directory.

How we scored this

Ranking Method
Star rating 0
Review volume 92
Review recency 100
Review sentiment 27
Profile completeness 75
Verification 30

Rating breakdown

5
55
4
13
3
5
2
6
1
52

Common questions

Can I cancel my employer group plan if I no longer need it?
Reviewers report Sun Life declined opt-out requests for group plans, making cancellation difficult even when requested in writing.
How long does a typical claim take to process?
Multiple reviewers describe delays of weeks to months, with repeated follow-up calls needed to resolve denials and move claims forward.

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RBC Insurance

5.0(139)✓ Google-verifiedPublishes prices

Staff like Payal, Raina, Ayush, and Hamish consistently earn praise for taking time to understand client needs, explaining options clearly, and offering honest guidance without pushy sales tactics. The experience centers on patient, knowledgeable advisors who remember details across meetings and help clients build strategies around insurance, investments, and risk management. One recent complaint describes sudden policy cancellation after asking a hypothetical question, which stands in sharp contrast to the overwhelming pattern of careful, relationship-focused service. The bulk of feedback highlights life insurance, health benefits, and car insurance as strengths, with named staff earning individual recommendations across multiple service areas.

Auto InsuranceHome & Property InsuranceLife Insurance

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Last updated 2026-07-24