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The Great-West Life Assurance Company

Updated 2026-07-24 · 1,697 reviewed · 415 listed · Scored from 18 Google reviews · How we rank ›

3.4(18) 37 low data composite score See reviews on Google ✓ Google-verified
Life Insurance
The Great-West Life Assurance Company
Service
Life Insurance
Reviews
18

What recent reviews say

Staff quality swings sharply: some callers report helpful, courteous service while others hit rude or dismissive representatives. The bigger frustration is reaching anyone at all; reviewers repeatedly mention difficulty getting a live agent, transferred to the right department, or getting callbacks. Speed also comes up as a concern.

Based on limited recent reviews, so treat this as low-confidence.

Praised for
  • responsive agents (when reached)
  • courteous staff
  • helpful problem-solving
Watch-outs
  • poor customer support inconsistency
  • rude or annoyed staff
  • hard to reach live agent
  • slow service
  • unreturned calls
responsive-agentpoor-communicationhard-to-reachknowledgeable-staff
Think twice if: Prefer a policy holder who doesn't need frequent support, or be ready for hit-or-miss service quality and long wait times to reach someone.

Strengths

  • some staff highly courteous and helpful
  • handles account issues when connected

Worth knowing

  • Callers report difficulty reaching live agent and being transferred to correct department
  • customer service responsiveness and tone varies significantly between representatives

What reviews say by service

Life Insurance
Policy support unreliable; staff responsiveness and tone inconsistent; reaching someone is the main roadblock.

How it compares

  • Rated 3.4 against a 4.14 average across the 205 life insurance businesses listed here.
  • Has more Google reviews than 60% of the businesses in this directory.

How we scored this

Ranking Method
Star rating 20
Review volume 56
Review recency 0
Review sentiment 46
Profile completeness 50
Verification 0

Rating breakdown

5
7
4
4
3
2
2
0
1
5

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Last updated 2026-07-24