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President's Choice Insurance

Updated 2026-07-24 · 1,697 reviewed · 415 listed · Scored from 1,638 Google reviews · How we rank ›

4.4(1638) 72 composite score See reviews on Google ✓ Google-verified
Auto InsuranceHome & Property InsuranceLife InsuranceBusiness & Commercial InsuranceHealth & Travel InsuranceIndependent Multi-Carrier Broker
President's Choice Insurance
Services
Auto Insurance, Home & Property Insurance, Life Insurance
Reviews
1638

What recent reviews say

PC Insurance attracts customers with straightforward initial interactions and affordable quotes, but many report frustrating phone systems, dropped calls, and hours on hold for basic service. After switching to Aviva as underwriter, experiences deteriorated: customers describe sudden premium hikes, poor communication on policy changes, data entry mistakes that take months to resolve, and inflexible underwriting rules applied without explanation.

Staff professionalism is inconsistent. Some agents are described as patient and thorough; others are said to be impatient, dismissive, or even dismissive of legitimate policy errors. The company's cancellation process for non-payment appears to lack flexibility even in cases of communication failures or outdated payment cards. Claims are widely reported as slow and adversarial.

Recent shift: Significant decline in sentiment after switch to Aviva as underwriter roughly 6-12 months ago. Customers report sudden premium increases, communication lapses, and loss of broker relationship. Multiple recent one-star reviews cite this transition as turning point. Earlier (4-5 month) reviews show similar dissatisfaction, suggesting shift impact persists.

Praised for
  • easy initial process
  • helpful phone agents
  • good for home insurance
  • simple quote experience
Watch-outs
  • calls drop or hang up
  • long waits on hold
  • poor follow-up after quote request
  • rude or dismissive staff
  • policy cancellations without clear notice
  • abrupt switches to underwriter (Aviva) not communicated
  • unexplained premium increases
  • difficult claims process
  • address/data errors not fixed
  • unreasonable underwriting rejections
hard-to-reachlong-wait-timespoor-communicationslow-claims-processconfusing-policyhelpful-advicepushy-sales
Best for: Customers comfortable with online tools and who need a quote quickly, without immediate broker consultation.
Think twice if: You need responsive phone support, value a human touch in claims, or have complex underwriting needs. Call-drop issues and long holds are widespread.

Strengths

  • competitive upfront quotes
  • easy online application
  • multi-product bundling through PC ecosystem
  • available 7 days

Worth knowing

  • Switched underwriting from PC to Aviva mid-tenure without clear customer notice
  • Phone system has 6 options but calls drop on all routes
  • Claims process reported as slow and adversarial
  • Data entry errors (wrong address, someone else's policy linked) take extended time to resolve
  • Some renewal inspections cancelled within days with no extension offered
  • One customer reported $1.5k annual premium jumped to $3k-7.5k after cancellation-for-non-payment record
  • Another family saw $1,800/year combined savings after switching away
  • Staff named in complaints: Jordan Boateng (dismissive), Krishma (unhelpful on vehicle adds), Grace Flemming (attitude), Jessica (positive mention in contrast)

What reviews say by service

Auto Insurance
Easy initial quote, but vehicle adds meet resistance; address errors recur; underwriting can be inflexible on categories; claims are slow
Home & Property Insurance
Simple setup praised, but cancellations for unmet inspection timelines; underwriting rules on propane tanks and fuel storage enforced strictly without flexibility
Business & Commercial Insurance
Motorcycle insurance available but one customer denied after 2 months of back-and-forth because bike was category MX, known from day 1

How it compares

  • Rated 4.4 against a 4.08 average across the 263 auto insurance businesses listed here.
  • Has more Google reviews than 99% of the businesses in this directory.

How we scored this

Ranking Method
Star rating 60
Review volume 100
Review recency 100
Review sentiment 37
Profile completeness 100
Verification 30

Rating breakdown

5
1314
4
76
3
21
2
13
1
214

Common questions

Can I reach someone by phone to report a claim?
Calls often drop before connecting to a representative. Online filing is the recommended method; phone wait times are reported as hours-long.
What happens if my payment method fails during renewal?
If payment is declined, PC may cancel without flexible notice, especially if you are out of province. The cancellation stays on your insurance record for 3 years and raises future premiums significantly, even if you pay outstanding amounts.
Does PC Insurance handle the claims directly?
Underwriting and claims are handled by Aviva. PC customers report slow claims processing and difficulty getting clear answers on coverage.

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TD Insurance

1.5(50)✓ Google-verified

TD Insurance charges premiums well above market rates and often fails to answer phones; wait times exceed 90 minutes. Long-term customers report overcharging on renewals, unexplained rate hikes, refusals to accept payment corrections, and claims adjusters who disappear when accidents happen. One reviewer found premiums more than double competitors for similar coverage. Billing confusion (annual vs. monthly charges, hidden renewal page charges, erroneous extra payments) goes unresolved for hours or longer. In accident claims, the company demands customers chase down contractors and assumes HST charges without prior notice. Cancellation penalties not itemized in renewal papers appear on bills. Reviewers describe inflexible policy enforcement that abandons long-standing customers over honest payment oversights. A single five-star review praised one agent, Suh K, as exceptionally knowledgeable. That exception is far outweighed by 86% one and two-star ratings reflecting systemic billing errors, unresponsive staff, surprise fees, and a pattern of non-communication when customers need help most.

Auto InsuranceHome & Property InsuranceLife Insurance
Simple Insurance
22 low data

Simple Insurance

No rating yet✓ Google-verified

Review evidence is limited. Their website lists auto, home, renters, and condo insurance quotes plus an insurance calculator and guides.

Auto InsuranceHealth & Travel InsuranceIndependent Multi-Carrier Broker

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Last updated 2026-07-24