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CAA Store - London

Updated 2026-07-24 · 1,697 reviewed · 415 listed · Scored from 367 Google reviews · How we rank ›

4.1(367) 70 composite score See reviews on Google ✓ Google-verified
Auto InsuranceLife InsuranceHealth & Travel InsuranceHome & Property Insurance
CAA Store - London
Services
Auto Insurance, Life Insurance, Health & Travel Insurance
Reviews
367

What recent reviews say

Five-star reviewers praise quick responses and knowledgeable staff, but recent one-star reviews expose serious roadside assistance gaps: long waits, misdirected tows, and call transfers that leave members stranded. Travel insurance and driver's licence services earn consistent praise, yet billing errors and rudeness from staff have cost the business long-term members.

Recent shift: Recent weeks show sharp deterioration: three consecutive one-star reviews (all within 3 weeks) cite billing fraud, poor dispatch, and call management. Two-star and five-star reviews from earlier months suggest the problems are recent or worsening.

Praised for
  • quick service response
  • knowledgeable staff
  • friendly service
  • travel insurance convenience
Watch-outs
  • roadside assistance dispatch failures
  • poor phone communication
  • billing errors
  • rude staff interactions
responsive-agentknowledgeable-staffhelpful-advicepoor-communicationeasy-to-reachclaim-denied
Best for: members seeking quick insurance renewals or first-time travel policy purchases over the phone
Think twice if: you rely heavily on roadside assistance or need urgent roadside help during busy dispatch periods

Strengths

  • responsive in-store and phone service for insurance sales
  • staff knowledge of insurance and travel products
  • one-stop shop for auto, home, and travel insurance

Worth knowing

  • Brenda Brooks named for excellent service
  • Brandon (tow operator) praised for knowledge and helpfulness
  • Double-billing reported on account withdrawals
  • 40+ minute dispatch waits reported during peak periods
  • Call transfers and redirects causing frustration on roadside emergencies
  • International driver's licence permits processed quickly
  • Passport photos offered at lower cost than competitors

What reviews say by service

Auto Insurance
Roadside dispatch system unreliable; misdirected tows and long waits in emergencies.
Health & Travel Insurance
Limited evidence; one review mentions purchasing travel insurance quickly.
Life Insurance
Limited evidence; no specific complaints or praise.
Home & Property Insurance
Limited evidence; no specific reviews address this service.

How it compares

  • Rated 4.1 against a 4.08 average across the 263 auto insurance businesses listed here.
  • Has more Google reviews than 93% of the businesses in this directory.

How we scored this

Ranking Method
Star rating 40
Review volume 100
Review recency 100
Review sentiment 48
Profile completeness 100
Verification 30

Rating breakdown

5
239
4
50
3
14
2
9
1
55

Common questions

Can I buy travel insurance the day before a trip?
Yes. A reviewer purchased trip insurance for their son a day before travel over the phone, and noted the service was quick.
Do you offer passport photos or international driver's permits?
Yes. Reviewers noted passport photos are available at lower cost than most other places, and international driver's permits have been processed in minutes.
What happens if I break down on the highway?
CAA will dispatch a tow truck, but recent reviews report wait times exceeding 40 minutes in London, with occasional misdirected dispatches. Staff may redirect your call multiple times.

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Last updated 2026-07-24