Life insurance pays a tax-free lump sum to the people you name as beneficiaries when you die. In London, Ontario, that generally means choosing between term life (coverage for a set period, like 10, 20, or 30 years, at a lower premium) and permanent life (whole or universal, which lasts your lifetime and can build cash value, at a higher premium). The 52 agencies and advisors listed in this category can help with either, plus related products like critical illness insurance, mortgage life coverage, and policies for business partners or key employees.
Most people need life insurance when someone else depends on their income: a spouse, kids, aging parents, or a business partner who'd be left covering a loan or buyout. A mortgage, young children, or a growing business are the usual triggers for a first policy, and life changes like a new baby, a new house, or a divorce are the usual triggers for reviewing an existing one.
When picking an advisor, look for someone who asks about your full financial picture before recommending a product, explains the difference between term and permanent plainly, discloses how they're paid, and represents more than one insurer so you're not steered toward a single company's product. Watch for pressure to buy more permanent coverage than you need.
Our scoring weighs how these agencies are reviewed, how consistently they respond to clients, and how transparent they are about licensing and the carriers they work with. See the full ranked list at the best life insurance agencies in London, Ontario, and read how we build these rankings at our methodology page.