An independent multi-carrier broker doesn't work for one insurance company. Instead, they hold contracts with a handful of insurers (often five to fifteen, sometimes more) and shop your home, auto, tenant, or commercial policy across all of them to find the best combination of price and coverage. This is different from a captive agent who can only sell you one company's product, and it's different from a direct-to-consumer insurer who has no human comparing options on your behalf. In London, Ontario, there are 45 businesses operating this way, ranging from single-office shops to multi-location firms with several producers on staff.
What a buyer should look for
Not all brokers carry the same lineup of insurers, and that matters more than most people realize. A broker with access to insurers who specialize in older homes, rental properties, high-value auto, or drivers with a claims history will usually get you a better outcome than one working with a narrow panel. Beyond carrier access, pay attention to how a broker handles renewals (do they actually re-shop your policy each year, or just auto-renew it), how reachable they are when you need to file a claim or add a vehicle, and whether they take time to explain deductibles, endorsements, and exclusions rather than just quoting a premium.
How our scoring works
We rank brokers in this category using factors like responsiveness, breadth of carrier relationships, licensing standing, and patterns in client feedback over time. The full methodology, including how we weight each factor, is explained on our methodology page. For the current ranked list of brokers in this market, see our best insurance agencies in London, Ontario guide.